Sunday, April 24, 2011

Volvo's Concept Universe

This week, Volvo Cars premiered their Concept Universe at the Shanghai Auto Show. Built entirely by hand and taking over 8000 hours to finish, the Concept Universe is the brand's solution to the question "What is a beautiful car?" After being acquired by Geely, Volvo looked to create a fluid and sculptural car that is simple, elegant, and overall, a designers dream.
With Volvo’s new tie to China in mind, the design director brought a more philosophical dimension to the design, as he wished for a car “with the depth of the universe and just as welcoming as the sun rising over a calm ocean.” This extraordinary brief brought about unexpected and inspiring discussions among the designers, and the director got what he wished for. The depth of the grill, with its layered design, luminary effects and planetary feel, resembles the universe, while an illumination bar between the tail lights reflect the colour spectra of the sun and the moon rising. Made of rubber compounds..[more here]

via // YankoDesign

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