Thursday, July 21, 2011

Balenciaga's New Web Design (Campaign Video)

The redesigned website for fashion house, Balenciaga, is now live and boasts some nice changes.  The website welcomes visitors with a behind the scenes video of the brand's Fall 2011-2012 campaign shoot. The video is comprised of tightly framed, rapid cuts of the shoot and takes you on a quick journey through the campaign's successful execution. Take a look..

Additionally, the website has been restructured to six sections: Collections, Clothing, Accessories, Fragrance, La Maison, Balenciaga, and Boutiques, and now supports an online store for France.

Check out the recently launched website here and make sure to check back in the near future, as it will soon be the home to 200 videos and 3,000 historical and inspirational photos.

Making of Balenciaga Fall/Winter 2011 Ad Campaigns Video by Steven Meisel
Music by Rufus Wainwright - Tiergarten (Remix)

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