Thursday, January 5, 2012

[VIDEO] Edwin JAPAN - Denim Production


Japan from Edwin Europe on Vimeo.


Edwin Japan presents a great new video, giving us a behind the scenes look at their manufacturing, showcasing what makes Edwin denim so unique and how it differs from the mass offering that one is welcomed by in today’s retailers.
This video really got me hyped on our denim campaign coming at the end of 2012 , Denim construction has always been intriguing to me being that it is a specialized craft that many people in the states haven't acquired yet. 

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